Behavioral data has made friction visible for years. Acting on it inside the product hasn’t kept pace. Most teams still rely on engineering tickets, disconnected tools, or delayed follow up that misses the moment when help would matter most.
Guides and Surveys changes that workflow by turning insight into intervention within the same environment. Teams can target users based on real behavior, deploy in product guidance without code, and capture contextual feedback that connects directly to session data. Insight doesn’t stop at observation. It becomes something teams can act on while the experience is still unfolding.
From behavioral insight to in-product action
Most digital teams already know where users struggle. The gap has been execution. Analysis lives in one place, action happens somewhere else, and measurement is split across tools.
Guides and Surveys bring those steps together. Behavioral signals determine who needs help and when intervention should happen. Product and digital teams can move from diagnosis to response using properties and behavioral signals already available inside Fullstory. Guidance can be deployed directly in the experience through a visual builder that doesn’t require engineering involvement or release cycles.
Each interaction feeds back into Fullstory as behavioral data that flows into Fullstory Analytics for reporting and measurement. Guidance becomes measurable through adoption, completion rates, and sentiment over time. The workflow stays intact from insight to outcome, which allows teams to respond quickly without creating another layer of process.
Precision targeting powered by behavioral data
Most in-product guidance fails because targeting is disconnected from behavior. Static rules and broad audiences treat users as if they share the same intent, even when their journeys look completely different.
Guides and Surveys approaches targeting through behavioral context. Teams can define audiences using properties they already maintain, such as account tier, lifecycle stage, or product usage patterns. These properties combine with observed behavior to create precise conditions that reflect what a user’s actually doing.
Personalization follows the same logic. Dynamic fields reference user attributes directly inside guides, which keeps the experience relevant without adding complexity. Guidance becomes a response to behavior rather than an interruption layered on top of it.
This shift moves teams away from generic tours and toward targeted assistance that appears at the moment it’s needed. Targeting rules can evolve as behavior changes, allowing teams to refine how and when guidance appears without waiting for development cycles.
Turning friction signals into in-product action
Insight alone doesn’t improve an experience. The value comes from how quickly teams can respond once friction appears. Traditionally, acting on behavioral insight meant creating a backlog item and waiting for a release window. That delay often turns small moments of confusion into larger drop offs.
Guides and Surveys shortens that gap. A product manager can identify a funnel exit, a repeated error, or a pattern of rage clicks and deploy guidance immediately through a visual builder. There’s no need to wait for a release window. Teams can explain a workflow, highlight a feature, or provide direction while users are still in the flow.
This approach doesn’t replace long term product improvements. It allows teams to intervene while those improvements are being planned. Every interaction connects back to Fullstory’s behavioral data, making it possible to measure how guidance influences adoption, conversion, and completion rates. Teams move from documenting friction to actively shaping the experience around it.
Surveys as contextual behavioral events
Most surveys fail because they lack context. Feedback arrives without a clear view of what the user experienced, which makes it difficult to understand what needs to change.
Guides and Surveys connects feedback directly to behavior. Surveys can be triggered based on real user activity, such as completing a transaction, encountering an error, or exiting a flow. Because surveys inherit existing styles within the product, they feel like part of the interface rather than an external overlay. That alignment increases participation and produces feedback grounded in the moment it was captured.
Each response becomes a first class event inside Fullstory. Teams can move from a comment to the session replay that provides full context around the experience. Feedback shifts from isolated sentiment to behavioral evidence that informs product decisions.
Surveys aren’t separate from the workflow. They become another signal that helps teams understand how guidance influences user experience over time.
A different way to think about intervention
When targeting, guidance, and feedback live inside the same workflow, teams can respond while the experience is still happening.
Guides and Surveys turns intervention into an everyday product motion. Identify friction, deliver guidance, and learn from the outcome. Then do it again.
