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Fullstory Analytics

Customer journey intelligence

Fullstory Analytics cuts through the noise to reveal what truly drives your digital experience. Understand behavior, uncover friction, and turn every signal into smarter action.

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Where insight meets impact

Understand customer behavior

Understand customer behavior

Gain insights into customer actions, uncover friction points, and personalize experiences with Fullstory’s behavioral data.

Improve 
digital experiences

Improve 
digital experiences

Identify and fix pain points in real time, creating seamless, engaging experiences that keep customers coming back.

Drive intelligent automation

Drive intelligent automation

Use real-time behavioral data and AI to automate personalized content and offers, boosting engagement effortlessly.

Accelerate data-driven decisions

Accelerate data-driven decisions

Make smarter, faster decisions with clear, actionable insights from Fullstory’s behavioral data and AI-driven recommendations.

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“No more hours of replays.”

“StoryAI’s multi-session Summaries have transformed how we work. No more hours of replays—Fullstory's StoryAI instantly pinpoints where our users struggle, saving us time, improving our decisions, and helping us fix friction to give our customers the best experience possible.”

Manager, IT Digital Operations, JetBlue

Testimonial

Additional resources

StoryAI (2)
Powerful AI that’s built in, not bolted on

AI isn’t just an add-on—it’s the future of behavioral data. See how Fullstory’s StoryAI delivers real insights, not just reports.

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Illustration of growing buildings 0 - a concept of business growth with behavioral analytics tools, highlighting data-driven insights for user optimization.
7 behavior analytics tools for enterprise user insights in 2026

Discover the leading enterprise behavior analytics tools built for scale, precision, and actionable behavioral data—one of which is a clear standout.

Read the blog
An abstract design featuring bar and pie charts with arrows, set against a colorful gradient background - conceptual image for Fullstory Alternatives
A no-fluff look at Fullstory alternatives and why they may not work for you

Discover why Fullstory alternatives fall short. Explore Fullcapture, seamless setup, and privacy-first features that outpace outdated platforms.

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Behavioral data that means business

Turn behavioral insights into action with Fullstory Analytics. Identify friction, optimize experiences, and empower teams to make smarter, real-time decisions that drive impact.