A Fullstory benchmark experience, powered by customer behavioral data.
Get your downloadable guide to digital experience trends across industries powered by Fullstory customer data.
Explore the stats now—and visit us on desktop for a one-of-a-kind interactive tour.
Report unlocked.
Start reading now. For the full experience, visit Insight Springs on desktop.
Download the PDFAbout the 2025 Benchmark Report
The Fullstory 2025 Benchmark Report analyzes year-over-year trends in real user behavior, drawn from 9.5 billion web sessions, 4.1 billion mobile sessions, and 945 billion events across 2,400 organizations.
The interactive Insight Springs experience highlights what’s changing across five core industries: Ecommerce, Financial Services, Gaming, Travel and Hospitality, and Food and Beverage.
For an expanded view—including Software and Business & Consumer Services—fill out the form to unlock the full PDF.
Additional resources
Fullstory expands its portfolio with new AI-driven solutions, helping teams collect, analyze, and act on behavioral data faster and more effectively.
Discover the leading enterprise behavior analytics tools built for scale, precision, and actionable behavioral data—one of which is a clear standout.
Smarter AI starts with better data. Gauge your AI maturity in strategy, data quality, and business impact, and spot what’s holding you back.
Discover how WorldRemit uses Fullstory to accelerate innovation and increase conversions.
See how Pizza Hut uses Fullstory to optimize its global customer experience in over 110 markets.
Discover how MOO uses Fullstory to resolve issues faster, boost conversions, and reduce customer journey drop-offs.