Travelers expect digital experiences to keep pace with their plans. Here's what this year's data reveals about the booking experience, and what it means for how you plan for 2027.
The decoupling: breakage down, frustration flat
Engagement: longer journeys, same progress
The device gap: mobile friction easing
A new kind of noise: booking agents vs. bot traffic
This is just a glimpse of what the full data reveals.
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