Fullstory Cookie Policy
Last updated: April 11, 2025.
Fullstory uses cookies and other similar technologies to collect and process information in accordance with this Cookie Policy. When you interact with our website www.fullstory.com (the “Site”) that is managed by Fullstory, Inc. and its affiliates (“Fullstory” or “us” or “we”), we use cookies as described in this Cookie Policy.
Information We Collect
For further information on our data collection practices, including through cookies and similar technologies, please refer to our Privacy Policy, available here.
What is a cookie?
Cookies are small text files that many websites automatically download to a user's computer or other device when they browse online. Cookies are primarily used to collect standard Internet log information and website visitor behavior data. This information is typically used to track a visitor’s use of a website, improve the functionality of the website, and to compile statistical reports on website activity.
Cookies, for example, allow a website to recognize a user’s device. Cookies also allow you to navigate between pages efficiently, remember preferences, and generally improve the website user experience for you. They can also be used to tailor advertising to your interests through tracking your browsing across websites.
Cookies are one of two variants. Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example to remember your user preferences when you return to the website). Persistent cookies, also known as permanent cookies, are cookies that are stored on your hard drive until they expire or until you delete the cookie.
Cookie Categories
Fullstory may deploy essential cookies, functional cookies, analytics cookies, or targeting or advertising cookies on its Site.
Essential cookies. These cookies are necessary in order to enable you to move around the Site and use its features. Without these cookies, services you have asked for (such as navigating between pages) may not be provided. We also use cookies which are strictly necessary to allow you to access our Site, to move between pages and to receive the services which you have requested. The types of data collected by these required cookies may include: session identifier, IP address, webpage URL, referring website, and security tokens.
Performance cookies. We may make use of analytics or performance cookies to analyze how our visitors use our Site and to monitor our Site’s performance. This allows us to provide a high-quality experience by customizing our offering and quickly identifying and fixing any issues that arise. Performance cookies are also used by services provided by third parties on the Site. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or Site services that we think will be of interest to you based on your usage of the Site. The information collected by these cookies is not associated with the personal information you manually provide to us when you use the Site (such as name and contact information).
Functional cookies. We may make use of cookies to provide you with certain functionality. For example, to remember choices you make (such as your user name, language or the region you are in), or to recognize the platform from which you access the Site, and to provide enhanced and more personal features. This allows us to provide a high-quality experience by customizing our offering and quickly identifying and fixing any issues that arise. For example, we might use functional cookies to keep track of which method of linking between pages is most effective and to determine why some pages are receiving error messages.
Targeted advertising cookies. Advertising cookies (or targeted advertising cookies) collect information about the browsing habits associated with your device and are used to make advertising more relevant to you and your interests. They are also used by services provided by third parties on the Site, such as ‘Like’ or ‘Share’ buttons in addition to providing the requested functionality. Third parties provide these services in return for recognizing that you (or more accurately your device has) have visited a certain website. These third parties put down advertising cookies both when you visit our Site and when you use their services and navigate away from our Site.
Also, our emails may contain a single, campaign-unique “web beacon pixel” to tell us whether our emails are opened and verify any clicks through to links within the email. We may use this information to determine for example which of our emails are more interesting to you.
Cookies Used on the Site
For a list of the cookies that may be used on the Site, click [here].
Cookie Opt-Outs
To opt-out of certain cookies, please see the “Do Not Sell or Share My Personal Information” link on the Site’s homepage.
The third-party provider listed for a given cookie may provide an opt out tool for that cookie. To learn more about Google Analytics and how to opt-out, please visit https://tools.google.com/dlpage/gaoptout. Note that disabling cookies may in some instances impact the functionality of our Site.
Also, your browser may allow you to disable certain cookies. The main web browsers allow you to change your cookie settings directly through their sites. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser. In order to understand these settings, the following links may be helpful; otherwise you should use the ‘Help’ option in your browser for more details.
Browser | Link to Change Cookie Settings |
Chrome | |
Safari | |
Firefox | |
Edge | https://support.microsoft.com/en-us/help/4027947/microsoft-edge-delete-cookies |
For information on how to use the browser of your mobile device to change cookie settings, you may need to refer to your mobile device manual.
Some browsers make it possible for you to signal that you do not want your Internet browsing activity to be tracked through a global privacy control; we will honor/respond to such signals and controls. However, please note that if you use a browser with a global privacy control, this may interfere with some uses of the Site and the services provided on the Site.
The following third-party links contain additional information about cookies and other helpful information on your ability to control what cookies apply to you. Please note, however, that these links will take you to third-party sites over which we have no control:
Link to Site | Description |
Offers comprehensive information on how to amend the settings of a wide variety of browsers, details on how to delete cookies from your computer, and more general information about cookies | |
Offers comprehensive information on how to amend the settings of a wide variety of browsers, details on how to delete cookies from your computer, and more general information about cookies | |
For users located in the UK and Europe, offers information about third-party cookies generated by advertisers and how you can turn these off by going to the Internet Advertising Bureau’s (“IAB”) consumer site | |
Offers a comprehensive listing of opt-outs for advertising platforms, however, note that there are many more networks listed on this site than those used by us | |
For users located in the U.S., offers information about advertising networks and opt out of receiving personalized advertisements on this browser or device from advertisers who are members of the Network Advertising Initiative or who subscribe to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out options of each of those organizations |
Note that, when you opt out of personalized advertising, you may continue to see online advertising on the Site and/or our ads on other websites and online services. Please remember that if you do choose to disable cookies, you may find that certain sections of our websites do not work properly.
Changes to the Cookie Policy
We may update this Cookie Policy and we encourage you to review this Policy from time to time to stay informed of how we are using cookies.