Support users with in-app guidance

Stop guessing why users get stuck. Guide them with behavioral insight.

Get a demo

Turn insight into in-product action

Watch a demo to see how teams can guide users and act on in-app feedback with Guides and Surveys.

An in-app interface example of surveys and NPS featuring a customer experience feedback modal with emoji ratings and a corresponding analytics bar displaying response data.

Surveys & NPS (now on Mobile)

The “why” behind the “what”

Stop collecting feedback without context. In-app surveys connect every response to real user sessions so you can see exactly what happened before, during, and after. Get quality feedback you can trust and act on immediately.

Product tours

Surgical guidance at the right moment

Generic tours treat every user the same. Product tours help recover lost conversions by triggering guidance at the moment of friction, while eliminating the need for separate adoption tools and engineering-heavy workflows.

Checklists

Guide progress with precision

Drive faster adoption by leading users through the actions that matter most. Checklists help teams define critical milestones, guide users step by step, and remove onboarding friction so progress actually turns into usage.

Smart tips

Fix friction on the fly

Resilient element targeting and real-time diagnostics ensure your in-app guidance always renders perfectly, keeping critical workflows moving without guesswork.

An in-app interface example of feature announcements where a hotspot triggers a 'New feature alert' tooltip featuring a notification bell and a 'Learn more' button.

Hotspot beacons

Grab user attention

Highlight key areas and draw attention to what matters most in the moment. Hotspot beacons help users discover features, avoid mistakes, and move forward with confidence.

Banners

Precision messaging. No list building.

Reuse your Fullstory segments to launch hyper-targeted announcements. Real-time property sync ensures even new users get the exact right message the second they match your rules.

The cost of not taking action

An illustration depicting the financial impact of user frustration, showing a stressed individual and an angry emoji alongside a session recording that pinpoints the broken website flow causing the issue.

Delayed fixes cost revenue

Bugs and broken flows sit in backlogs while users struggle in real time. Without a way to intervene, teams watch conversions drop while waiting on engineering.

Slow time to resolution

Identifying where users get stuck is only half the battle. Deploying a fix can take weeks, momentum stalls, and opportunities are lost.

Disconnected tools

When analytics and messaging live in silos, data lag kills conversions. Delayed in-app campaigns miss critical windows of user intent, driving costly drop-offs and wasted spend.

Low-quality feedback

Surveys launched after the fact see low response rates and vague answers. Without context, teams are left guessing what actually went wrong.

From insight to action

The engine behind behavior-driven decisions

Drive deeper feature adoption
Use behavioral insight to surface underused features and guide the right users toward value in real time.
Improve user onboarding
Adapt onboarding to user attributes and behavior, helping new users reach value faster with relevant, in-context guidance.
Guide users through hurdles
Respond to friction as it happens with targeted guidance that helps users move forward without leaving the product.

Frequently asked questions

How is Guides and Surveys different from other digital adoption platforms?

Stop jumping between tools to understand and engage your users. Fullstory pairs behavioral insights with instant in-app engagement, allowing you to trigger hyper-targeted guides and surveys the moment they're needed. No engineering required, no duplicate segments to maintain, and no data lost in transit. Go from "we should fix this" to "it's live" in minutes.

What can I build with Guides and Surveys?

You can create a wide range of in-app experiences to guide, support, and learn from your users, including:

Product tours & onboarding checklists: Guide new users to value, faster.
Smart tips & hotspot beacons: Proactively help users discover key features.
Banners: Announce new features or important updates.
Surveys & NPS: Collect contextual feedback to understand user sentiment.

How customizable is Guides and Surveys?

Completely, in both appearance and behavior. You can tailor every visual aspect, from creating branded themes to adjusting colors and styling. Our platform also intelligently integrates with your page’s behavior, respecting your existing animations, loading times, and delays to ensure a truly seamless and non-disruptive experience for your users.

What platforms does Guides and Surveys support?

Guides and Surveys is currently available for web-based applications only. Support for native mobile apps is on our future roadmap.

Which frameworks does Guides and Surveys mobile surveys support?

Flutter, React Native, Native iOS, and Native Android

How easy is it to get started?

Guides and Surveys is built on the same foundation as Fullstory Analytics, which means activation is instant. There’s no new code to install or lengthy setup, so you can start building guides and surveys in minutes.

Do I need engineering to set this up?

No. With the new Single-Toggle Activation, you can turn on Guides and Surveys directly from the Fullstory dashboard. It completely bypasses engineering backlogs and development sprints. Non-technical teams can go live self-sufficiently in minutes, requiring only a quick, one-time administrative update to your site’s Content Security Policy (CSP) rules.

Close the loop from insight to action

Guides and Surveys connects behavioral insight to in-product action, empowering product teams to deploy guidance, collect customer feedback, and measure impact without engineering.