Spark something new at the first DXI conference

Join a community of industry-leading product managers, developers, UX designers, data scientists, and others creating better user experiences with Digital Experience Intelligence (DXI).

What to expect at Spark

User expectations are evolving faster than ever—but luckily, so are the Digital Experience Intelligence technologies needed to innovate and optimize. At Spark, you’ll have the opportunity to learn from experts and peers on how to get ahead of the DXI curve and wow new and existing users.

Register now


days of DXI content


jam-packed sessions


inspiring speakers

connections with DXI innovators

Schedule at a glance

Day 1


  • Official Spark kickoff party (evening)

  • Exclusive FullStory Partner sessions

Day 2


  • Real FullStory user panels

  • Breakout sessions including workshops and product discussions

  • Keynote sessions

  • Expo hall discovery & networking

  • Welcome session

  • Evening celebrations

Day 3


  • 1st annual FullStory Customer Awards

  • Product roadmap sneak peeks

  • Swag store

  • Breakout sessions including workshops and product discussions

  • Keynote sessions

Omni Hotel with pink background

Meet us in Atlanta

Hosted at the Omni CNN Center, conveniently located in downtown Atlanta.

October is the perfect time to visit Atlanta and hone your DXI skills with other industry leaders. The Omni CNN Center is a short drive from the Hartsfield-Jackson Airport and easily accessible via MARTA, Atlanta’s public transportation system.

Book now at the Omni Atlanta Hotel to secure your discounted rate for Spark attendees only.

Book now

Join in-person or virtually


General Admission


Access every Spark session in-person in Atlanta.



Join us virtually and enjoy a gift box shipped straight to you for an interactive livestream experience.

Need a free virtual option? Sign up for a limited livestream

Convince your boss

Hoping to attend Spark in Atlanta this October, but need to convince your boss it's worth the expense? We've got you covered. Copy, paste, and customize this letter and give your boss the info they need to see the value of Spark's in-person experience.

Download the letter