See a clear path to conversion at every stage of the funnel
Optimize your customer journeys with complete information on their interactions.
See where visitors and users take the action you were hoping for—and where they get off the happy path.
Form hypotheses to test, iterate, and measure your way to smoother user journeys.
Demonstrate the impact of your team’s efforts with full capture of the metrics you need.
Support every decision with easy-to-access data
Marketing teams across industries and regions choose FullStory to make their work easier. Here's why.
- Keep customers engaged longer with content that they actually scroll, tap, or click their way through
- Move prospects or freemium users along the funnel to generate more opportunities for sales
- Understand your audiences to optimize their unique experiences
- Spot opportunities for conversions, take advantage of them, then measure the impact of your work
- Speculate why your bounce and exit rates are so high
- Keep sending nurture emails, betting that this will finally be the CTA that they click on
- Hope most people are accessing your landing page from desktop because you don’t have resources to improve the mobile version
- Run a campaign you think performed well, but lack the receipts you need to show leadership