Resources / AI & Behavioral Data

Turn frustration signals into decisions and results in 90 days.

Get the gaming edition of our Benchmark Report with a bonus Maturity Matrix to address friction faster.

Fullstory's Senior Director of Product, Angela Sze, shares how behavioral data and AI help her understand customers and build better products.

StoryAI Opportunities surfaces customer-impacting issues, protects conversion, and speeds resolution with Funnel Drops and Spiking Issues.

Get the financial-services-only edition of the 2025 Benchmark Report, plus the Finserv Maturity Matrix.

Get the retail edition of our Benchmark Report with a bonus Maturity Matrix to address friction faster.

Deliver ready-to-analyze behavioral data directly to your data warehouse for faster insights, hyper-personalization, and proactive engagement.

Fullstory Anywhere: Activation empowers technical solution owners to deliver personalized digital experiences by acting on real-time user behavior.

Unlock behavioral insights with the new Fullstory app for Shopify. Spot friction, boost conversions, & improve UX with powerful, tag-free analytics.