Heatmaps
Every click, mapped to revenue
The only visual analysis tool that connects on-page behavior to what it’s worth to your business.
Heatmaps that make engagement easy to action
See revenue impact of every element
Overlay revenue, average order value, and conversion rates to see which elements drive results and which cost you.
Find the 'why' behind any trend
Move instantly from any heatmap trend to the underlying experience and see exactly what users encountered.
COMING SOON
Instantly see what's working—and what's not
Compare historical heatmaps to what’s happening now, diagnose shifts in behavior, and know what to do next.
Built for every decision on the page
See what catches users’ eyes
See how users move through any page or app, and spot what’s holding attention and what’s getting ignored.
Prove what's working before you ship
Know which design and messaging choices are landing and which are sending users astray, so nothing ships on a hunch.
Stop guessing what to test next
Pinpoint where scroll and click behavior signals an opportunity, and give your team the evidence to prioritize it.
Rank maps hidden friction and resolves issues before they cost
"When leadership asks me what percentage of customers are being affected by an issue, I go straight to Fullstory, nowhere else.”
David Boothroyd
Head of Operations and Governance, Rank
Additional resources
Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.
Bad experiences drive customers away. Discover the main causes of online frustration and how to fix 'em.
Discover the secrets to boosting conversions on your website or app with Fullstory's Director of Solutions Architecture.
Tagless Autocapture
