The flood of digital behavioral data is bigger—and more overwhelming—than ever.
Businesses generate 70% more data year over year, yet 74% of organizations struggle to turn it into action. Instead of fueling smarter decisions, data often creates more noise. Critical insights get buried. Opportunities slip away before teams can act.
AI promises to help, but not all AI is created equal.
In the rush to slap AI-powered onto everything, many analytics platforms have taken shortcuts — dropping in an AI assistant and calling it innovation. But a simple chatbot isn’t enough. Real impact happens when AI isn’t just bolted on, t’s built in.
That’s why we created StoryAI. While others build one-off AI tools, we’ve built an AI-first experience — one that turns raw data into real intelligence, embedded directly into workflows where teams need it most.
Rather than a single AI feature, StoryAI is a system of AI agents that work together across Fullstory — surfacing insights, predicting behavior, and identifying opportunities before you even know to look. Whether it’s Summaries condensing mountains of session data, Ask StoryAI delivering context-rich answers, or Opportunities doing the investigative work for you, StoryAI transforms decision-making from reactive to proactive.
The problem: Too much data, not enough time
Analytics was supposed to make decision-making easier. Instead, it has become a bottleneck.
Product, engineering, data, and IT teams spend more time chasing answers than acting on them. And in a world where every second of friction costs conversions, waiting isn’t an option.
With StoryAI, it doesn’t have to be.
The shift: From information to action
Companies don’t need more reports. They need clarity. They need the right insights at the right time.
AI isn’t just about automation. At Fullstory, it’s about acceleration. Our customers don’t need AI to handle tedious tasks—they need it to speed up their results.
We’re in the business of removing complexity, not adding it. Fullstory already translates raw data into clear, actionable steps. Now, we’re taking it even further.
Imagine spotting why users drop off before it impacts revenue.
Imagine answering complex business questions in seconds, not days.
Imagine having the foresight to prevent churn, optimize conversions, and grow faster without sifting through endless dashboards and replays.
This isn’t the future of analytics. It’s happening right now.
The result: AI-powered insights that drive real impact
Data should work for you—not the other way around. StoryAI doesn’t just simplify analytics; it unlocks what’s possible with the data you already have.
StoryAI is a smarter, faster way to understand what’s happening in your customers’ digital experience, why it matters, and how to take action.
StoryAI bridges the gap between information and impact—helping teams move faster, make smarter decisions, and create seamless digital experiences.
Here’s how:
Summaries: Cut through the noise instantly
For most teams, reviewing session data is a time-consuming, manual process. StoryAI Summaries takes multiple user sessions and condenses them into key takeaways, helping teams understand behavioral patterns at a glance, without sifting through endless replays. And with an API, you can use a custom prompt to send pertinent events within a session to any place you need (BigQuery, support bots, call centers, etc.).
StoryAI’s multi-session Summaries have transformed how we work. No more hours of replays—Fullstory's StoryAI instantly pinpoints where our users struggle, saving us time, improving our decisions, and helping us fix friction to give our customers the best experience possible.
John Serrano, Manager IT Digital Operations at JetBlue
The bottom line:
Faster insights
More focus
Better decisions
Opportunities: Spot hidden friction before it costs you
Many teams don’t discover problems until revenue takes a hit. StoryAI Opportunities proactively surfaces areas for improvement backed by industry expertise on what matters—whether it’s an unexpected dropoff, a usability issue, or a growth opportunity.
The bottom line:
Fix pain points you didn’t know about
Identify conversion blockers and act
Slash churn
Ask StoryAI: Answers that find you first
Teams lose hours chasing the “why” behind user behavior. Ask StoryAI changes that.
Instead of waiting for you to dig through metrics and replays, Ask StoryAI sees the context of what you’re currently viewing in Fullstory, understands your goals, and surfaces the most relevant insight right when you need it. It acts like a proactive analyst built into your workflow, anticipating follow up questions and helping you uncover the reason behind user behavior without starting from scratch.
Teams can ask questions like:
Why did conversion drop this week?
What frustrations are slowing users down during onboarding?
Where are repeat customers struggling most on web versus app?
The bottom line:
Clear answers, ready when you are
Complete context powered by Fullcapture
No blank-page start or complex queries
Your behavioral data, working for you—starting now
The future isn’t about collecting more behavioral data — it’s about putting that data to work.
With StoryAI, you’re not just keeping up with digital complexity; you’re turning it into your advantage. No more wasted hours. No more missed opportunities. No more unanswered questions standing in the way of impact.
Just clear, actionable insights, delivered exactly when and where you need them.
Request a demo and start transforming your behavioral data into real business results.
