The behavioral data and analytics platform
The data you need to win customers for life
From understanding customers to optimizing workflows, Fullstory provides the insights you need to deliver personalized experiences and achieve impactful outcomes.
Capture. Understand. Act.
Capture everything, miss nothing
Automatically collect every interaction across platforms
Eliminate manual tagging and guesswork
Start with complete, trustworthy behavioral data from day one
Get instant AI-powered insights
Turn behavioral data into clear, reliable answers
Understand the why behind user actions, not just the what
Focus on decisions, not dashboards, with AI agents
Turn insights into in-product action
Guide users and collect feedback directly in the experience
Reach users at key moments across their journey
Measure guide performance and survey responses within Analytics
Drive measurable results across the entire customer journey
Faster resolution
Go from bug report to root cause in minutes.
Reduced friction
Identify and eliminate points where users struggle.
Increased conversions
See exactly where and why users drop off in funnels.
Improved retention
Improve digital experiences based on real behavior.
Activate behavioral data at scale
Unlock deeper customer insights
Fullstory Analytics surfaces behaviors across mobile and web experiences to reduce friction, drive conversions, and keep customers coming back.
✦ Optimize customer journeys
✦ Identify and resolve experience issues
✦ Unify user journeys across devices
Improve employee experience
Fullstory Workforce helps you optimize internal tools and reduce workflow friction for better employee experiences.
✦ Improve employee workflows
✦ Streamline IT support and troubleshooting
Integrate behavioral data into your existing systems
Fullstory Anywhere activates real behavioral data across your tech stack, enabling smarter decisions and more personalized customer experiences.
✦ Analyze data and integrate with your existing stack
✦ Create personalized experiences in real-time
Solve your most complex challenges with precision
Understand customer behavior
Gain insights into customer actions, uncover friction points, and personalize experiences with Fullstory’s behavioral data.
Improve digital experiences
Identify and fix pain points in real time, creating seamless, engaging experiences that keep customers coming back.
Drive intelligent automation
Use real-time behavioral data and AI to automate personalized content and offers, boosting engagement effortlessly.
Accelerate data-driven decisions
Make smarter, faster decisions with clear, actionable insights from Fullstory’s behavioral data and AI-driven recommendations.
Additional resources
Discover the leading enterprise behavior analytics tools built for scale, precision, and actionable behavioral data—one of which is a clear standout.
Fullstory Anywhere: Activation empowers technical solution owners to deliver personalized digital experiences by acting on real-time user behavior.
AI isn’t just an add-on—it’s the future of behavioral data. See how Fullstory’s StoryAI delivers real insights, not just reports.
Behavioral data that means business.
Turn behavioral insights into action with Fullstory Analytics. Identify friction, optimize experiences, and empower teams to make smarter, real-time decisions that drive impact.