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Insights

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Illustration of a monitor with charts and a pie graph connected to icons for questions, notes, and search, representing analytics data being queried through Fullstory MCP.
Insights, Use Cases • 6 min read
3 early MCP insights and learnings from our customers

3 early Fullstory MCP customers on querying data directly, catching issues before customers report them, and auto-generating bug tests.

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Fullstory is shown here with other tools representing that an effective ecommerce CRO software stack contains multiple tools
Insights • 27 min read
Best CRO tools for ecommerce: A behavioral data view for 2026

Successful ecommerce CRO takes more than one tool. Build a stack covering behavioral analytics, monitoring, testing, and personalization.

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A product team reviewing behavioral analytics data on a dashboard while evaluating Mixpanel alternatives
Insights • 19 min read
The best Mixpanel alternatives for behavioral analytics

Mixpanel only tracks what you set up to track. If your team needs the fuller picture of user behavior, here are the best alternatives.

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Illustration of a lit match striking against a jagged, brick-like magenta formation with circuit-style connector lines, symbolizing digital friction sparking into a bigger problem.
Insights • 6 min read
65% of teams have misdiagnosed digital friction, shipping the wrong fix

Shipping a fix for the wrong root cause charges a compounding tax on engineering resources and customer trust.

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Three question marks hover above stacked green and teal layers on a gradient teal to purple geometric background.
Insights • 10 min read
5 questions to ask your product analytics vendor

Every vendor says yes to your feature checklist. Two Fullstory solutions engineers on the architecture questions that actually separate them.

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Iceberg diagram showing visible tasks above water with checkmarks and hidden complexity below with user icon and connected cards
Insights • 5 min read
What product analytics can't tell you about work

Zero rage clicks, zero friction, and agents still copy-paste 50 times per case. Why clean tool metrics hide the real cost of how work gets done.

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warehouse-c1-tables
Insights, Engineering • 8 min read
Your warehouse doesn't need raw events. It needs queryable tables.

Raw event exports push transformation work onto your team. Analytics-ready means modeled tables your analysts and AI agents can query directly.

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Friendly robot with multiple arms holding green video play buttons while person sits in chair with phone on gradient background
Insights, Updates • 6 min read
Agentic Session Review: 5 reasons to stop watching session replays

Agentic Session Review (ASR) is the new normal for gathering session intelligence. Here's why agents beat doing it yourself every time.

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Fullstory logo displayed among competitor logos including Contentsquare, Glassbox, Amplitude, and Mixpanel, representing the web analytics services compared in this guide
Insights • 25 min read
Best web analytics services for behavioral data insights

Compare the best web analytics services for enterprise teams, including Fullstory, Amplitude, and Contentsquare, plus how to choose the right fit.

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