A new kind of analytics to build better digital products.

FullStory’s unmatched analytics engine automatically indexes every digital interaction with your site or app and empowers teams to measure, validate, and act on each experience at scale.

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Anyone can access actionable insights with our intuitive, easy-to-use core application.

Visualize shopper frustration to better understand and communicate issues.

See (and show) how users interact with your site or app in the wild with high-fidelity session replay and intelligent heatmaps.

Give stakeholders visibility into the digital KPIs they care most about.

Calculate and track business critical KPIs, such as conversion rate or average order value, with custom, enterprise-level dashboards.

Enable digital teams to move faster, together.

Make notes, share sessions, and pair visualizations with network and console information for easy handoff between teams and faster bug remediation.

Anyone can access actionable insights with our intuitive, easy-to-use core application.

Never miss an issue or opportunity with machine learning insights.

Never miss an issue or opportunity with machine learning insights.

Frustration heuristics codify and surface user pain in real time.

Frustration signals such as Rage Clicks and Dead Clicks are automatically surfaced, exposing revenue-impacting pain points within this digital customer journey.

Identify and prioritize problems you didn’t know existed.

Conversions from FullStory automatically surfaces problem areas in your funnels and shows you the severity of impact—in users affected and dollars lost—so you can prioritize with confidence.

Get automatic alerts on noteworthy events.

From user behavior anomalies to new user peaks, learn immediately when key events occur by receiving alerts in the tools you use every day.

Powered by a dynamic 
DX data engine, FullStory shows you everything you're missing.

Powered by a dynamic 
DX data engine, FullStory shows you everything you're missing.

Fully retroactive, instrumentation-free analytics.

Start indexing all of your digital interaction data immediately upon implementing FullStory. No tagging required.

Easily export complete DX data to fuel BI efforts.

Power your data science and business intelligence initiatives by exporting FullStory’s massive interaction datasets.

Customize FullStory data to suit your needs.

Easily pull in custom event data to add additional context to FullStory’s out-of-the-box insights via our Javascript API.

Industry-leading privacy controls protect your customers and you.

FullStory’s robust privacy tooling allows you to manage privacy, consent, and selective exclusion of on-screen text.

FullStory is GDPR and CCPA compliant, holds a SOC 2 Type II attestation, is ISO 27001 certified, and stores data securely with Google Cloud Platform.

Learn more about our approach to privacy

See how FullStory can help you take your digital experience to the next level.

Fill in the form to request a demo of the FullStory platform. Our team will be in touch within one business day.