FullStory is subject to the regulatory and enforcement authority of the United States Federal Trade Commission.
The Full Story on FullStory
FullStory is based in Atlanta, GA, USA.
The FullStory Services utilize a powerful script that creates a new level of ease for website owners to understand the usability of their websites. Website owners who use FullStory Services can watch a DVR-like video playback of user sessions on their website, enabling meaningful insight into their users' experience, as an effective way to identify usability problems and other areas for improvement. FullStory exists to make the web better for end-users, and it is only available to websites that share that goal.
Getting a few definitions out of the way should help you better understand this policy.
“FullStory” means FullStory, Inc., a Delaware corporation. We may also refer to FullStory as “we”, “us”, or “our”.
“FullStory Customer” means any customer that has entered into an agreement with FullStory to use the FullStory Services on its site, including those in a trial environment.
“Personal Information” means any information which may identify an individual, directly or indirectly. Examples of Personal Information include, but are not limited to, first and last name, home address, billing address or other physical address, email address, telephone number, etc.
“User” refers to a visitor to a website that uses the FullStory Services or a client of a FullStory Customer.
“Visitor” refers to anyone accessing the FullStory website, www.fullstory.com.
Information we collect
The types of information we collect varies depending on whether you are:
- A FullStory Visitor,
- A FullStory Customer, or
- A User, i.e., someone visiting a website that uses FullStory Services
A. Information Collected from FullStory Visitors
This section applies to Personal Information we may process in the usual course of business via the Site.
If you are a Visitor, FullStory collects information on your use of the Site, such as pages visited, links clicked, non-sensitive text entered, and mouse movements, as well as information more commonly collected such as the referring URL, browser, operating system, and Internet Protocol (“IP”) address. We use publicly available sources to approximate your geographic region and Internet Service Provider based on your IP address. We use the term “Usage Data” to refer to this information about your use of the Site that we collect. FullStory’s purpose in collecting Usage Data is to better understand how FullStory’s Visitors use the Site.
FullStory collects information that may be personally identifiable, such as IP addresses. Also, you may choose to interact with the Site in a way that results in your providing Personal Information to FullStory, such as giving us your name, email address, and user name when signing up for a free trial of the Services or creating an account to license the Services or to post comments to the FullStory blog or social media sites, etc. Any information you provide in the FullStory blog or social media areas may be read, collected, and used by others who access them.
Cookies on the Site:
For Visitors to the Site, FullStory uses first party cookies, third party cookies, and other tracking technologies in order to:
- Provide personalized pages for visitors,
- Help us track email response rates, measure the success of our marketing campaigns, identify when our emails are viewed and track whether our emails are forwarded,
- Provide assistance in navigation,
- Provide assistance during the visit,
- Analyze your use of our products, services, or applications,
- Assist us with our promotional or marketing efforts.
When you visit any website, it may store or retrieve information on your browser in the form of cookies. This information might be about you, your preferences, or your device. It is used to make the Site work as you expect it to, and is designed to give you a more personalized web experience.
Because we respect your right to privacy, we provide you with a nice user interface you can use to opt out of our use of some types of cookies. In our Privacy Preference Centre, you can click on the different category headings to find out more and change our default cookie settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Here are the types of cookies we use:
Strictly Necessary Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Performance & Functionality Cookies: These cookies are used to enhance the performance and functionality of our website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
Analytics & Customization Cookies: These cookies collect information that is used either in aggregate form to help us understand how our websites are being used or how effective our marketing campaigns are, or to help us customize our websites and applications for you in order to enhance your experience.
B. Information collected for FullStory Customers
This section applies to Personal Information of FullStory Customers that we may process via provision of the FullStory Services. If you are not a Customer, please refer to either the FullStory Visitors or the FullStory Users section of this policy.
We use FullStory on FullStory. In this regard, we use a separate instance of the FullStory Services to monitor the instance of FullStory Services that our customers use. This includes using first-party cookies to maintain a coherent scope for a customer user session across the customer-facing FullStory Services. In addition, the customer-facing FullStory Services may use third-party cookies to aid in payment processing.
FullStory may use Customers’ Personal Information as agreed to in the Agreement and:
- To complete transactions between you and FullStory,
- To send e-mail, chat, or in-app messaging about the Site or respond to inquiries,
- To provide support for the FullStory Services,
- To enhance or improve user experience, the Site, or FullStory Services,
- In a support context, to view details of your account and ensure that it complies with your contractual obligations to us,
- To perform any other function that we believe in good faith is necessary to protect the security or proper functioning of the FullStory website or the FullStory Services,
- We may post your testimonials along with those of other satisfied customers on our Site, in addition to other endorsements.
C. Information collected when visiting websites that use FullStory Services
This section applies to Personal Information FullStory may process relating to Users of a FullStory Customer’s website.
FullStory Services use first-party cookies and local storage to maintain a coherent scope for a user session across multiple pages on a single website.
FullStory Services do not and will not ever attempt to identify the same person across disparate, unrelated domains. FullStory takes pains in its engineering choices to differentiate itself from ad-tracking software. It is a violation of our Acceptable Use Policy for our customers to attempt to build multi-site user profiles for the intent of selling or exchanging lists of users or demographic information.
General Information on our use of Personal Information
We will never sell your data to third parties or otherwise share it with non-agent third parties. If this practice should change in the future we will update this policy to identify those parties and illustrate how individuals can exercise their right to opt out of such usage. However, in the course of business, we may hire third party individuals and organizations to help us make the FullStory Services better. These third parties include our web host provider, SaaS providers such as email hosting services, payment processors, or outside contractors we hire to perform marketing, maintenance, or assist us in securing our website. We may also hire third parties to operate, maintain, repair, or otherwise improve or preserve our website or its underlying files or systems.
FullStory may disclose Personal Information only to those of its employees and third-party organizations that (1) need to know such information in order to process it on FullStory’s behalf or to provide services as described above, and (2) have agreed not to disclose it to any other parties without FullStory’s consent. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using the Site and/or the Service, you consent to the transfer of information to such individuals and organizations in order to accomplish these purposes.
If you are a registered user of the Service and have supplied your email address, FullStory may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with FullStory and our products. FullStory will only send you marketing communications, including via email, in compliance with applicable laws and in accordance with your preferences, that we believe may be of interest to you. FullStory takes all measures reasonably necessary to protect against the unauthorized access, use, alteration, or destruction of Personal Information. To the extent we send you this type of email in compliance with applicable laws and in accordance with your preferences, you can opt-out at any time by either following the opt-out instructions in the email or just replying to tell us you don’t want to receive any additional emails.
Opting out of FullStory Services
If you wish to prevent all websites using the FullStory Services to be able to record activity, you can opt-out of the FullStory Services. Opting out will create a cookie that tells FullStory to turn off recording on any site which uses the FullStory Services. The presence of this cookie is required to continue opting out. That means if you clear your browser cookies, you will have to opt-out again. Unfortunately, this is the most permanent and least intrusive solution FullStory can offer because of how browser technology works. You may wish to employ a third party browser extension to block scripts like FullStory instead of using our Opt Out cookie, but know that using any third party extension may pose additional risk.
One More thing about FullStory Services
If you are considering opting-out, it's probably a good time to make sure you really understand that the purpose of the FullStory Services is to help well-intentioned companies make their website better for you. It is emphatically not one of those we-track-you-around-the-web kind of deals. We think that's creepy, too.
Most people who make websites are just like you: nice people who want to do a good job and make something awesome. And you wouldn't believe how much time and energy product teams spend trying to make their websites great for you. Without the FullStory Services, though, they simply do not have enough information to understand when they get it wrong. If they can see how you actually experience their website, like an ongoing usability study, they'll actually know what to improve! They don't need to record anything sensitive in order to do that, and we have a strict Acceptable Use Policy where you can see for yourself the high standards we expect of FullStory customers with respect to your privacy.
Blocking Cookies on the FullStory Services
If you choose, you can set your browser to reject cookies or you can manually delete individual cookies or all of the cookies on your computer by following your browser’s help file directions. Note that turning off cookies may also disable functions of many websites you visit. If your browser is set to reject cookies or you manually delete cookies, FullStory will not be able to coalesce your anonymous user identity automatically into sessions across pages on the same website.
Release of Your Information for Legal Purposes
We may access or release Personal Information about you when required to do so in order to comply with any applicable, laws, regulations, subpoenas, or enforceable governmental or public authority requests, including, to meet national security or law enforcement requirements. We may also access or release Personal Information when we have a good faith belief that such access or release is reasonably necessary to (i) enforce applicable terms of service, including investigation of potential violations, (ii) detect, prevent, or otherwise address fraud, security, or technical issues, (iii) respond to user support requests, or (iv) protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection, spam/malware prevention, and security forensics.
You have the following rights with respect to data protection:
The right to access, update, edit, correct, or request deletion of your Personal Information:
For FullStory Customers, you have the right to access Personal Information we hold about you. Whenever you use our site or the FullStory Services, we strive to make sure the Personal Information we hold is accurate. If that information is wrong, we give you ways to update it quickly or to delete it (unless we have to keep that information for legitimate business or legal purposes) .
You can contact us at any time regarding your right to access, update, edit, correct, request deletion of your Personal Information, as well as making changes to your marketing preferences us by emailing us at email@example.com. We will consider any requests in accordance with applicable laws and our potential legitimate interests. If we are unable to accommodate your request, we will let you know why we are unable to do so.
If you have consented to our processing of Personal Information, you can always withdraw your consent to such processing. A request to withdraw consent will not affect processing of your Personal Information if such processing is conducted in reliance on a lawful processing ground other than consent.
To the extent you believe processing of your Personal Information infringes on applicable regulations, you have the right to lodge a complaint with a supervisory authority
If you are a User of a Fullstory Customer’s website and you would like to access, updated, edit, correct, or request deletion of your Personal Information, you should direct your inquiry to the FullStory Customer. If you direct your inquiry to us when it should be directed to a FullStory Customer, we will redirect your inquiry to the FullStory Customer.
We take measures to enhance the security of our site and the FullStory service. These measures include maintaining a robust information security program, instituting security controls within the FullStory Services such as TLS certificates and strong authentication options, and giving our Customers facilities to exercise good security practices. As a FullStory Customer, it is important for you to protect against unauthorized access to your password and to your computer. No security measures are perfect and we cannot promise to be able to withstand security threats in all circumstances.
FullStory operates in the United States and we store and process data on Google Cloud Platform servers located in the United States. Regardless of your locations, your information will be stored, processed in, or transferred to the United States.
For transfers from the EU or Switzerland to the United States, the following applies:
Pursuant to the Privacy Shield we are obliged to state that we remain liable for the onward transfer of EU and Swiss personal data to agent third parties unless we can prove we were not a party to the actions giving rise to the damages.
The Privacy Shield Frameworks require us to inform EU and Swiss individuals that we may be required to release their data in response to lawful requests by public authorities including to meet national security or law enforcement requirements.
In compliance with the Privacy Shield Principles, FullStory commits to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to Privacy Shield. European Union and Swiss individuals with Privacy Shield inquiries or complaints should first contact FullStory at firstname.lastname@example.org.
FullStory has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to the BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgement of your complaint, or if your complaint is not satisfactorily addressed, please visit https://www.bbb.org/EU-privacy-shield/file-a-complaint for more information and to file a complaint. Under certain limited conditions, if your complaint is not resolved through these channels, it may be possible for individuals to invoke binding arbitration before the Privacy Shield Panel to be created by the U.S. Department of Commerce and the European Commission. These options of redress are in no way designed to replace or take precedence over any right you may have to file a complaint with an applicable supervisory authority.
FullStory adheres to the Australian Privacy Act 1988, as applicable.
Do Not Track Signal
Our site is intended for a general audience and we do not knowingly collect personal information from anyone under the age of 13. If you become aware that a child has provided us with personal information, please contact us at email@example.com and we will take steps to delete such information.
What if I Have Questions or Concerns
If you have any questions or concerns regarding privacy when using FullStory, please send a detailed message to firstname.lastname@example.org or via postal mail at:
120 Ottley Drive NE
Atlanta, GA 30324
We will make every effort to address your concerns.