Take the guesswork out of optimization

The fastest way to understand what’s between you and more conversions.

Easily analyze and improve the customer experience with web, mobile, and product analytics.


The most trusted name in Digital Experience Intelligence

Powerful results for your business

Monitor your whole digital experience

Monitor your whole digital experience

Use FullStory’s proprietary autocapture technology to see where and why users are struggling with your website, mobile app, or software platform.

Reveal every issue and opportunity

Reveal every issue and opportunity

Quickly identify root causes or opportunities for improvement, and then prioritize changes by quantifying impact.

Give users exactly what they want

Give users exactly what they want

When you can see how users navigate, even across multiple tabs, you can continually optimize their experience to help them succeed.

Lowe’s saves millions with FullStory’s autocapture

“Most companies don’t tag everything. FullStory has been able to fill in some gaps for us, like 404 error pages or product availability, where we did not have them tagged, but we were able to see what was going on and then make adjustments. And it’s millions of dollars that we have saved.”

Stephen Stewart, Senior Manager, Merchandising Analytics, Lowe’s
Stephen StewartSenior Manager, Merchandising Analytics, Lowe’s

Privacy protections for faster optimization

Private-by-Default settings, industry-leading security practices, and automatic personal identifiable information (PII) detection provide the peace-of-mind brands need to build faster.

What is Private by Default?
Representation of FullStory's autocapture feature

Autocapture reveals every unknown

Find answers to questions you didn’t even think to ask. With complete coverage of both key events and long-tail data, discover bugs, friction, and opportunities that would have otherwise flown under the radar—like browsing across multiple tabs.

See how autocapture works
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Don’t let poor user experience impact loyalty and revenue

G2 - High Performer Fall 2023

FullStory is used on over 11,000 of the most popular digital destinations.* And for good reason. But don’t take our word for it: Read the reviews from real users on G2 and TrustRadius.

FullStory Technology Integrations

Enrich your tech stack with FullStory

Leverage the full power of your data using the full range of your data tools. With an open API and a growing catalog of integrations, FullStory communicates seamlessly with the tools your team is already using.

Learn more about integrations