Fullstory’s guide to protecting behavioral data and user privacy
Engineering · 5 min read

Fullstory’s guide to protecting behavioral data and user privacy

Explore best practices for handling behavioral data and PII, ensuring privacy and security while unlocking valuable insights.

Fullstory’s journey to safer client data with Semgrep
Engineering · 5 min read

Fullstory’s journey to safer client data with Semgrep

Discover how Fullstory uses Semgrep for advanced static code analysis to enhance client data security.

Predicting Customer Behavior with Data
Insights · 10 min read

Predicting Customer Behavior with Data

Explore how to predict customer behavior with data and gain insights to enhance marketing strategies and product development for better engagement.

How to use data analytics to improve customer experience
Tips and Tricks · 9 min read

How to use data analytics to improve customer experience

Customer experience analytics is the process of studying and understanding how customers interact with a business at different stages.

Qualitative data: Examples and how to use it
Insights · 7 min read

Qualitative data: Examples and how to use it

Learn how to analyze qualitative data. We show examples of how to collect, organize, and analyze qualitative data to gain insights.

Predicting Customer Behavior with Data
Insights · 10 min read

Predicting Customer Behavior with Data

Explore how to predict customer behavior with data and gain insights to enhance marketing strategies and product development for better engagement.

The world of data and AI literacy, according to Jordan Morrow
Insights · 4 min read

The world of data and AI literacy, according to Jordan Morrow

Jordan Morrow demystifies AI and data literacy, offering tips to help you navigate these technologies confidently without needing to be a tech wizard.

What is data enrichment? A complete overview
Insights · 10 min read

What is data enrichment? A complete overview

Explore the fundamentals of data enrichment, including its benefits, examples, and types, to enhance its application in business intelligence.

Benchmark Email uses Data Direct to automate workflows and activate data

Benchmark Email uses Data Direct to automate workflows and activate data

Benchmark Email VP of Product Marketing Allie Wolff shares how they use Data Direct to streamline everyday processes and grow revenue.

Shopify improves their help center with Session Replay

Shopify improves their help center with Session Replay

Help centers are scary—users need answers that solve their problems quickly. Shopify improves the user experience by using Fullstory and Optimizely.