Financial Services

Build trust in every transaction with behavioral data

Elevate banking and insurance services by creating seamless, secure user experiences that foster trust and drive retention.

Get the financial services guide ➔

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200%

Increase in conversions for Everpaw, a subsidiary of Pinnacle Pet Group

80%

Reduction in ticket resolution time for Finicity

20%

Increase in application form conversions for Jacaranda Finance

Dashboard showing a -13% reduction in Frustrated sessions, signaling a successful fix to reduce friction in a core financial services flow

Deflect tickets before they happen.

Spot and resolve friction early with complete behavioral visibility. Metrics and signals reveal where key flows break so you can fix issues before customers reach out and keep SLAs on track.

Learn how behavioral data keeps SLAs on track ➔

User Insights showing an increase in Conversions and Revenue after optimizing a banking flow for personalization and growth.

Personalize every experience.

Understand intent in real time to deliver seamless, relevant interactions. Behavioral insights help refine journeys, raise completion rates, and grow multi-product adoption across web and mobile.

Personalize every journey in real time ➔

A mobile payment screen displaying a clear 'FRAUD DETECTED' alert, demonstrating real-time risk mitigation and enhancing digital trust.

Strengthen digital trust and compliance.

Maintain transparency and fairness across every interaction. Privacy-first behavioral data gives risk and compliance teams confidence in outcomes while protecting accessibility for every user.

Prove compliance with data you can trust ➔

WorldRemit boosts conversions and innovation

WorldRemit captures nearly 20 million events daily, giving teams a clear view of user behavior and the insights needed to make confident product decisions.

7%increase in conversion rates
200+team members using Fullstory
7%increase in conversion rates
200+team members using Fullstory

Pinnacle Pet Group increases conversions across its brands

Pinnacle Pet Group leveraged Fullstory to efficiently identify and resolve errors during rapid growth, improving customer satisfaction by streamlining issue resolution.

310% increase in sales for Everypaw, a subsidiary of Pinnacle Pet Group
50%reduction in time to resolution for Pinnacle UK's Dev team
310% increase in sales for Everypaw, a subsidiary of Pinnacle Pet Group
50%reduction in time to resolution for Pinnacle UK's Dev team

Finicity enhances sensitive data management

Finicity improved its fraud detection, data collection, and customer experience by using Fullstory's Private by Default setting to securely manage sensitive data and verify insights.

80%reduction in ticket resolution time
54bugs identified and solved more efficiently with Fullstory
industry-slider-image-finicity
80%reduction in ticket resolution time
54bugs identified and solved more efficiently with Fullstory

MYOB increases privacy, while saving critical engineering time

Fullstory helped MYOB create a streamlined process to identify and resolve bugs swiftly while ensuring compliance with PII regulations

25% of engineering time saved
3teams utilizing Fullstory cross-functionally
25% of engineering time saved
3teams utilizing Fullstory cross-functionally
Lower costs

Lower costs

Cut investigation time and support costs by finding and fixing friction faster. Keep SLAs steady and reduce avoidable tickets.

Higher conversion

Higher conversion

Raise completion and product adoption by removing stall points in onboarding, funding, and account access.

Stronger trust

Stronger trust

Reduce disputes and fraud losses with auditable evidence. Meet accessibility and compliance expectations to build confidence.

5-star rating

“ clear, complete picture.”

“...Fullstory goes from very macro-level analyses all the way down to individual interactions, so you can get a clear, complete picture.”

Read the Finicity Customer Story
5-star rating

“ it’s paying dividends”

“Fullstory enables us to identify those small things that will have an outsized impact on our KPIs. We’re using these insights to make every improvement we can, and it’s paying dividends… "

Read the Jacaranda Customer Story

Additional resources

Finserv Companies
How finserv companies say farewell to fraud with Fullstory

Real-world examples of how a behavioral data solution can support your organization’s fraud prevention practices.

Read the blog
Personalized App Experiences
Nailing personalized app experiences in retail, travel, finance, and more

Learn how Fullstory’s mobile app analytics helps teams deliver seamless, personalized experiences in retail, travel, finance, and more.

Read the blog

Reducing customer effort can pay dividends

Schedule a demo to explore how Fullstory can work for your organization.

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Fullstory for SaaS

Gain a clear view of user behavior and optimize every interaction to drive growth and retention.

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Fullstory for Gambling & Entertainment

Optimize in-game experiences, reduce friction, and enhance player satisfaction.

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