The state of digital shopping 2021

The state of digital shopping 2021

The entire landscape of retail has pivoted. And it may never return to the way it was before the COVID-19 pandemic.

In September 2021, FullStory polled a cross-section of more than 1,600 U.S. consumers of various ages, genders, household incomes, and regions. In the survey, FullStory asked about online shopping habits and how consumers planned to shop for the upcoming holiday season.

Download this report to learn:

  • What 1600+ consumers think of ecommerce experience, compared to in-store experience

  • How brands can use the holiday season to learn, adapt, and improve digital experience all year long

  • Why product, UX, and engineering teams must improve digital experiences to meet the changing needs of shoppers