The state of digital shopping 2021

The entire landscape of retail has pivoted. And it may never return to the way it was before the COVID-19 pandemic.

In September 2021, FullStory polled a cross-section of more than 1,600 U.S. consumers of various ages, genders, household incomes, and regions. In the survey, FullStory asked about online shopping habits and how consumers planned to shop for the upcoming holiday season.

Download this copy of the report to learn more about:

  • Consumer opinions on how retailers can improve the ecommerce experience

  • Where common areas of friction occur on websites and mobile apps

  • How online and in-person retail can coincide (and where consumers prefer to shop)

  • Why added focus on digital experience is more critical than ever